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Our diverse and easy-to-read blogs contain guidance and tips on every aspect of marketing automation, digital marketing, CRM, web development, ecommerce, and more.

Blogs

Sales Insights in Marketo

10 Quick Tips For Cleaning Up Sales Insights in Marketo

Accurate and actionable data is the lifeblood of your sales and marketing efforts. Marketo, a powerful marketing automation platform, offers Sales Insight, a feature designed to bridge the gap between marketing and sales teams by providing valuable data and an

Sakshi Arora
Nov 5, 2019 5 min read
Account Based Marketing Campaign

6 Step Strategy For Successful Account Based Marketing Campaign

Unlocking Success with Account-Based Marketing Campaigns Are you looking to boost your marketing efforts and achieve higher conversion rates? Enter Account-Based Marketing (ABM), a targeted strategy that has revolutionized the way businesses approach sales and

Sakshi Arora
Nov 4, 2019 9 min read
Marketo Cleanup

Importance of Marketo Instance Cleanup

A scheduled Marketo instance clean-up or implementing data hygiene practices can keep your Marketo perform at its best, year-round. If you experience a slow working Marketo instance or you think it’s not as agile as it once was, then it’s time to c

Sakshi Arora
Nov 1, 2019 9 min read
Branding in 2020

Transforming Branding in Today’s World

In today’s world of ever-increasing technology influence and numerous digital platforms that are available for your customers to engage with your brand, creating a multi-channel presence is of colossal importance. The traditional branding ways were easier du

Sakshi Arora
Oct 14, 2019 4 min read
Marketing automation

7 Indirect Ways Marketing Automation is Helping You

Marketing Automation is not any hidden concept; it has become the darling of every marketer irrespective of their business size. Once thought to be something for bigger companies Marketing Automation is now prevalent in small and medium-sized businesses in alm

Sakshi Arora
Oct 9, 2019 8 min read

Do You Really Need a Marketo Audit?

What exactly is a Marketo Audit? The Marketo Health Audit is a comprehensive review of your running marketing automation processes. This Marketo health checkup includes the technical and operational implications of Marketo. It also consists of a thorough check

Sakshi Arora
Oct 7, 2019 12 min read
blogging

Do’s & Don’ts of Blogging – Tips to Write Engaging Blogs

Tips for Blog Writing: Boost Your Business and Website Are you looking to take your business and website to the next level? One of the most effective ways to achieve this is through compelling blog writing. In today’s digital era, where content is king,

Sakshi Arora
Oct 4, 2019 13 min read

5 Must-Haves for B2B Website Conversion Rate Optimization

Conversion Rate Optimization (CRO) based on A/B testing is one of the fastest deployable methodologies to increase the percentage of your website visitors taking the desired action.  There are abundant Conversion Rate Optimization tactics available to inc

Sakshi Arora
Sep 27, 2019 3 min read
Robotic-process-automation-in-Mktg-Automation

(RPA) Robotic Process Automation & Marketing Automation

In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation.

Sakshi Arora
Sep 25, 2019 15 min read

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