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Our diverse and easy-to-read blogs contain guidance and tips on every aspect of marketing automation, digital marketing, CRM, web development, ecommerce, and more.

Blogs

Landing Page Optimization

5 Best Landing Page Optimization Strategies to Boost Conversions

A well-designed landing page can enhance the conversion rate by up to 50%. A landing page is a one-man show that is designed to impress omnichannel visitors and get them to convert. It is a well-known fact that running a marketing campaign without a specific l

Sakshi Arora
Dec 6, 2019 4 min read
CCPA

Get Ready For Upcoming California Consumer Privacy Act (CCPA) 2020

The California Consumer Privacy Act (CCPA) AB 375 will come into effect on January 1, 2020. The CCPA was created with the same intention as of the EU’s well-known General Data Protection Regulation (GDPR). This will keep a check on the way businesses collect

Sakshi Arora
Dec 4, 2019 5 min read
Importance of SEO

Importance of Search Engine Optimization (SEO) For Your Business

SEO is the most powerful among all other online promotion practices; especially when you rely on organic traffic as the main source of visitors to your website. This post is dedicated to highlighting the importance of SEO for your business website. Let’s sta

Sakshi Arora
Dec 2, 2019 4 min read
Marketing Automation

Marketing Automation – 5 Must-haves for Success

The marketing automation tools have empowered marketers to influence the customer lifecycle from top to the bottom of the sales and marketing funnel. Implementing marketing automation is a must-have in all businesses and it’s growing influence and impact on

Sakshi Arora
Nov 29, 2019 4 min read

5 Must-haves For Digital Marketing Success

In today’s hyper-connected world, businesses need to harness the power of digital marketing to stay ahead of the competition. But what does digital marketing success truly mean, and why is it crucial for businesses to achieve it? Digital marketing succes

Sakshi Arora
Nov 28, 2019 17 min read

Optimizing Marketing Automation with Marketo Data Normalization Tips

Database normalization in marketing; describes the process of organizing the content of each table in your database. Data normalization campaigns in Marketo ensure that each cell of your table should have a single, accurate, and relevant value. Without normali

Sakshi Arora
Nov 27, 2019 10 min read
Wordpress 5.0

WordPress 5.0 – Know All About Gutenberg: The Real Hero of the Update

Introducing WordPress 5.0: Transforming the Way We Create Content WordPress has become the go to platform, for website development empowering individuals and businesses to build visually appealing websites. With its user interface and extensive customization o

Sakshi Arora
Nov 26, 2019 10 min read
Net Promoter Score

Why Have a Net Promoter Score (NPS) Program?

The Net Promoter Score – NPS is the leading metric for measuring customer satisfaction and loyalty for any business. In fact, It goes beyond measuring just customer satisfaction and further gauge their desire to recommend it to others. It’s relevant to

Sakshi Arora
Nov 7, 2019 5 min read

How Does Progressive Profiling Work in Marketing Automation?

Most people think progressive profiling is just a website form thing. Yes it is, in a way, but it is way more than that. Beside improving your initial conversion rates for gated content it must compliment your customer’s journey. It has a much wider impa

Sakshi Arora
Nov 6, 2019 11 min read

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