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Our diverse and easy-to-read blogs contain guidance and tips on every aspect of marketing automation, digital marketing, CRM, web development, ecommerce, and more.

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6 HubSpot Marketing Automation Hacks in 2023

The Ultimate Guide to HubSpot Marketing Automation Hacks Discover effective strategies to boost your marketing automation efforts in HubSpot Are you looking for ways to supercharge your marketing automation campaigns in HubSpot? Look no further! In this compre

Sakshi Arora
Oct 12, 2021 16 min read
Lead Assignment

7 Best Practices for Lead Assignment in Pardot (MCAE)

Correctly assigning leads in Pardot (Now known as Marketing Cloud Account Engagement) can make or break the deal. As your business expands and the complexity of your prospects’ needs increases, maintaining a swift response and delivering a personalized t

Sakshi Arora
Oct 6, 2021 7 min read
Improve Your Lead Nurturing Process With Pardot Automation

Improve Your Lead Nurturing Process With Pardot Automation

Lead Nurturing: Unlocking the Key to Sales Success Lead nurturing is a crucial aspect of any successful marketing and sales strategy. It involves building and maintaining relationships with potential customers at every stage of their buyer’s journey, fro

Sakshi Arora
Oct 4, 2021 6 min read

9 Key Steps for Salesforce Admins to Safeguard Their Salesforce Org

Salesforce has brought a parabolic shift in the way businesses perceive a CRM tool. B2B SaaS marketers utilize its potential to reach their customers in a more strategic and structured way. Enterprises today are aware that customer data is worth millions of do

Sakshi Arora
Oct 1, 2021 15 min read

Leveraging the Power of Salesforce Consulting Services to Achieve Business Goals

“The definition of an expert is someone who knows what not to do”. – Charles Willson Salesforce is definitely a marketing powerhouse full of customer-centric intelligence that has earned its place among renowned CRM solutions. It is popular among org

Sakshi Arora
Sep 29, 2021 13 min read
Salesforce CPQ

What Is Salesforce CPQ and Why Every B2B Ecommerce Business Needs One

A CPQ (Configure Price Quote) software is a crucial tool for many B2B businesses today. It assists the sales teams in providing the right pricing at the right time to customers for a wide range of complex products while also improving their own ability to boos

Sakshi Arora
Sep 27, 2021 8 min read
Holiday Marketing Campaign Ideas

13 Holiday Marketing Campaign Ideas for Ecommerce Businesses

Understanding the Holiday Season and its Impact on Ecommerce Businesses As an ecommerce business owner, it’s crucial to understand the impact of the holiday season on consumer behavior and purchasing patterns. This knowledge will help you create effectiv

Sakshi Arora
Sep 24, 2021 15 min read
Marketing Funnel

Funnel Fundamentals: Drive Your Growth And Maximize ROI

Understanding the Customer Journey A. Definition and significance of customer journey mapping Customer journey mapping is a strategic process that involves visualizing and understanding the various touchpoints and interactions a customer has with a business or

Sakshi Arora
Sep 17, 2021 16 min read
Salesforce CPQ

4 Crucial Sales Challenges You Can Solve With Salesforce CPQ

Numerous organizations are unaware of the challenges in their sales enablement process and even though they know the issues subconsciously, they are not able to pinpoint them accurately. So, let’s try to solve this issue and see if we can address the major q

Sakshi Arora
Sep 15, 2021 13 min read

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