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Our diverse and easy-to-read blogs contain guidance and tips on every aspect of marketing automation, digital marketing, CRM, web development, ecommerce, and more.

Blogs

Psychology And Marketing – A Guide

Consumer Behavior Understanding the decision-making process of consumers is crucial in the field of psychology and marketing. By examining the factors that influence consumer attitudes, motivations, and preferences, marketers can gain valuable insights into ho

Sakshi Arora
Dec 6, 2021 23 min read
Content Marketing Trends

Content Marketing Trends for 2023

Content marketing is one of the most valuable strategies in the digital landscape. From attracting traffic to lead generation, creative content marketing plays a vital role in brand recognition and conversions. The following statistics offer us insights into t

Sakshi Arora
Dec 2, 2021 7 min read

5 Tips to Turn Your Website into a Lead Generation Machine in 2023

Every three seconds, a new website is born. If users can’t find what they want in five seconds, 61% will leave. Speed, efficiency, and user-centric design are vital for success in the online world. It’s important to optimize load times, simplify naviga

Sakshi Arora
Dec 1, 2021 14 min read
Multigenerational Workforce Traits All Managers Should Know

Multigenerational Workforce Traits All Managers Should Know

The multigenerational workforce, as the name implies, includes several different age groups within the same organization. There are as many as five generations working in one workplace. With workplaces being more age-diverse than ever before, it’s essential

Sakshi Arora
Nov 30, 2021 5 min read

7 Principles of Conversion-Centered Design

Design is the make-or-break element for marketers.  Studies say that users only take 50 milliseconds (ms) to form an opinion about your web page’s visual appeal and 48% of users judge your business’s credibility by looking at your website design. That

Sakshi Arora
Nov 26, 2021 7 min read

Image Optimization for SEO – Benefits and Tips

We live in the age of visual information, where over 65% of the population are visual seekers and learners.  In this fast-paced world, the attention span of the audience has majorly reduced. Thus, to attract relevant audience and traffic to your website,

Sakshi Arora
Nov 25, 2021 9 min read
Behavior Analytics

Top 10 Behavior Analytics Software Tools

“The first step in exceeding your customer’s expectations is to know those expectations.” – Roy H. Williams What is better – knowledge or insights? Though knowledge is power, when it comes to analyzing customer behavior, you cannot afford to over

Sakshi Arora
Nov 24, 2021 10 min read

Top 4 Reasons You Need to Integrate Marketing Automation and CRM

Over 51% of companies on an average are using marketing automation tools and have seen positive growth in their businesses. Marketing automation is evolving exponentially. It’s not us that is saying so, but the marketing automation usage itself is doing all

Sakshi Arora
Nov 23, 2021 4 min read
Salesforce Flow

Navigating Salesforce Flows: A Proactive Approach to Boosting Efficiency

Salesforce Flows are a powerful tool that can automate complex business processes and user experiences. It empowers users to design and streamline complex business processes with ease. Navigating Salesforce Flows requires a proactive approach, leveraging its c

Olympia Bhatt
Nov 22, 2021 8 min read

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