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Our diverse and easy-to-read blogs contain guidance and tips on every aspect of marketing automation, digital marketing, CRM, web development, ecommerce, and more.

Blogs

HubSpot

3 Features to Maximize the Usage of Your HubSpot Instance

As a growing business, a robust marketing automation platform like HubSpot can be your closest ally to support your modern marketing endeavors.  It can help you streamline complex processes, build lasting relationships with customers, and empower them to

Sakshi Arora
Aug 19, 2022 10 min read
Google Analytics 4

A Quick Guide to Setting Up Google Analytics 4 for Your B2B Business

“Out with the old, in with the new” is the best mantra for efficiency in the ever-changing landscape of analytics and marketing technology. As third-party cookies and Universal Analytics are getting phased out, Google has introduced a new property &#82

Sakshi Arora
Aug 15, 2022 8 min read
Vlocity CPQ vs. Salesforce

Vlocity CPQ vs. Salesforce CPQ: Which Is Better for B2B Businesses?

To run a successful B2B business, you need to perfect the quote generation process of large-scale orders across a vast distribution network reasonably quickly.  In the recent past, sales executives used to interact with key decision-makers in customers’

Sakshi Arora
Aug 13, 2022 8 min read

Marketing Attribution: The Path to Impactful B2B Marketing

A few decades ago, marketing was straightforward—a simple TV or radio commercial, a newspaper advertorial, and a large billboard sign. Marketing channels were limited. Today, things are different. Search engine marketing. One-to-many social media platforms.

Sakshi Arora
Aug 9, 2022 9 min read
off the rack

Marketing in a Downturn Is Never Off-the-Rack

Scary times are coming; if you think we’re referring to Halloween, let’s pretend you’re right! You must have sniffed it out by now, like fall; a recession may be around the corner. And just like you want to prepare for the spooky days of fall with a

Sakshi Arora
Aug 9, 2022 5 min read

8 Proven Ways to Build and Earn Customer Loyalty

“You don’t earn loyalty in a day. You earn loyalty day-by-day.” – Jeffrey Gitomer. Remember the last time you were in love with a brand? How many people did you refer it to? What made you stick around? And would you agree that your loya

Sakshi Arora
Aug 8, 2022 16 min read

Cookieless Future: How Can Businesses Adapt Their Marketing Mix?

The Future of Targeted Marketing: Embracing Cookieless Strategies Cookieless marketing is a revolutionary approach that is reshaping the way businesses connect with their online audience. In response to growing privacy concerns and increased regulations, cooki

Sakshi Arora
Jul 31, 2022 20 min read
Modern Marketing

Ins and Outs of Modern Marketing and How Company Culture Plays a Vital Role

“You can have all the right strategies in the world; if you don’t have the right culture, you’re dead.” – Patrick Whitesell It’s true. Your company’s culture largely impacts how you reach out to your target market with your products o

Sakshi Arora
Jul 28, 2022 2 min read

Designing an Automated Nurture Flow? Consider These 8 Factors

As a marketer, you do everything perfectly. You create and run a marketing campaign that ensures thousands of new contacts lined up in your marketing automation suite. But, what next? You feel stuck, wondering how do you move them down the funnel? How do you g

Sakshi Arora
Jul 25, 2022 14 min read

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