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Our diverse and easy-to-read blogs contain guidance and tips on every aspect of marketing automation, digital marketing, CRM, web development, ecommerce, and more.

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How the B2B Content Marketing Landscape is Evolving

How the B2B Content Marketing Landscape Is Evolving

The well-known brand GE shared a story about how its LED lamps helped grow lettuce for a Japanese firm. The story went viral on Reddit as an example of agri-industrial innovation. GE, without directly being mentioned, used it to validate their strong

Sakshi Arora
Nov 1, 2022 11 min read

Custom Objects Are Key to Turbocharging Your HubSpot

“Custom objects are a game-changer. They provide the flexibility to store any kind of data in HubSpot, maintaining all of the power and ease-of-use that teams need to scale and grow.” Connor Jeffers, CEO, HubSpot Unlocking the Power of HubSpot Custom Objec

Sakshi Arora
Oct 29, 2022 17 min read
Cookieless Attribution and Measurement in Digital Advertising

Preparing for Cookieless Attribution and Measurement in Digital Advertising

Cookieless attribution will be challenging, but not impossible. The discussion around the replacement of technology for third-party cookies has mostly revolved around targeting and tracking. But the point that seems most likely to be forgotten is how the new w

Sakshi Arora
Oct 28, 2022 5 min read
CMO-CIO Partnership for Growth Strategy and Digital Transformation

Talking Heads: CMO-CIO Strategic Relationship for Growth   

Strategic Collaboration: Unlocking the Power of CMO-CIO Relationship In today’s fast-evolving digital landscape, the roles of Chief Marketing Officer (CMO) and Chief Information Officer (CIO) have become critically important for any business aiming to su

Sakshi Arora
Oct 26, 2022 9 min read
Growth Marketing Trends for 2023

Growth Marketing and Its Upcoming Trends for 2023

The devil (or god) is in the details – this is the best way to define growth marketing. Known for its scientific method, growth marketing is a new technology-learning approach to achieving specific goals through data-driven action. In light of its scientific

Sakshi Arora
Oct 18, 2022 8 min read
Data-Driven Attribution Across Google Products

Everything You Need to Know About Data-Driven Attribution Across Google Products

The digital advertising budget in 2022 is expected to increase by 15.6% from the $521.02 billion budget last year. As digital spending increases, the pressure to prove ROI further increases. For this, it is crucial to identify the right channels and

Sakshi Arora
Oct 13, 2022 19 min read
Decoding Marketo Reports for Better Data Analysis

Decoding Different Marketo Reports for Better Data Analysis

Proper reporting is key to a profitable business. But that is often easier said than done, especially when using marketing automation tools such as Marketo.  Marketo offers a comprehensive reporting system with the space to generate a variety of reports.

Sakshi Arora
Oct 13, 2022 15 min read

Usability Testing in UX Design – What You Need to Know

Did you know that 70% of online businesses fail due to poor usability? At the same time, every dollar spent on a good user experience has the potential to earn $100 for a business. Hence, when designing your website or app, usability testing becomes a mus

Sakshi Arora
Oct 11, 2022 6 min read
Ecommerce Platform

Consider These 12 Key Factors When Selecting the Right Ecommerce Platform

Ecommerce is a billion-dollar industry in the US alone. Global retail eCommerce sales are estimated to reach $8.1 trillion by 2026. So, if you want to stay ahead in this thriving market, you need to start making some smart investments to upgrade your eCommerce

Sakshi Arora
Oct 8, 2022 9 min read

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