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Marketing Automation - Articles | Case Studies | Resources

At Growth Natives, we believe in sharing knowledge and #growingtogether. To this end, we have compiled our expertise and insights into a series of resources for any curious mind to peruse and learn from.

Marketing Automation

The Future of Marketing: How Automation Is Changing the Game

The Future of Marketing: How Automation Is Changing the Game

Have you invested in marketing automation? If your answer is “No,” your marketing campaign is bound to show diminishing returns in the future.  Ascend2, a  market research firm recently studied the impact of marketing automation. Accordin

Shagun Sharma
Apr 3, 2023 6 min read
Unlocking the Power of Marketing Automation Solutions: A Guide to Avoid 9 Common Mistakes

Unlocking the Power of Marketing Automation Solutions: A Guide to Avoid 9 Common Mistakes

Marketing automation is a lifesaver for busy professionals. In fact, 69% of marketers claim to use marketing automation for high-impact tasks for obvious reasons. With just a few clicks, you can streamline your campaigns and save hours of manual labor. But hol

Olympia Bhatt
Feb 16, 2023 13 min read
Why Integrate Marketo Marketing Automation and Salesforce

Unlocking Marketing Magic: The Salesforce-Marketo Integration Guide for Business Success

Imagine unlocking the full potential of your marketing and sales efforts: that happens when Salesforce, the powerhouse of customer relationship management, seamlessly merges with Marketo Engage, the wizard of marketing automation. Together, they create a dynam

Olympia Bhatt
Feb 2, 2023 7 min read

Why Marketo Is the Premier Choice for Marketing Automation: 5 Reasons to Consider

As businesses of all sizes have come to recognize the value of automation in driving efficiency and revenue growth, the market for marketing automation solutions has grown rapidly in recent years.  According to a report by MarketsandMarkets, the global ma

Sakshi Arora
Jan 24, 2023 9 min read

Choosing the Best Marketing Automation Platform for Your SaaS Business

Software-as-a-service (SaaS) is emerging as a more realistic option for businesses looking for accessibility, efficiency, and scalability in a competitive climate. This is why SaaS implementation is snowballing at a swift pace, and more and more organizations

Sakshi Arora
Jan 19, 2023 14 min read

15 Essential Marketing Automation KPIs You Must Track to Unlock Business Growth

Marketing automation is only as good as the data you feed your platform with. Tracking the right KPIs is crucial to understand the impact of your campaigns and make data-driven decisions. A marketing automation tool is a powerful source for businesses to strea

Sakshi Arora
Jan 18, 2023 19 min read

Low-Code to No-Code: How Is It Changing the Automation Space?

                         “The best code is no code at all” – Jeff Atwood  In this age, where the demand for software exc

Sakshi Arora
Sep 9, 2022 17 min read

Designing an Automated Nurture Flow? Consider These 8 Factors

As a marketer, you do everything perfectly. You create and run a marketing campaign that ensures thousands of new contacts lined up in your marketing automation suite. But, what next? You feel stuck, wondering how do you move them down the funnel? How do you g

Sakshi Arora
Jul 25, 2022 14 min read
Lead Nurturing with marketing automation logo

7 Proven Tips To Improve Lead Nurturing With Marketing Automation

Generating leads is only the first step to a successful demand generation strategy, with studies suggesting that 80% of new leads do not result in sales. Downloading an ebook on the website or filling a form on a campaign page does not always transla

Sakshi Arora
May 26, 2022 13 min read

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